Mulling Around Paris

Whilst wiling the way in Paris' over-saturated/over fashion-tourist area of Le Marais, we stumbled upon a copy-cat pair studying fashion at La Chambre Syndicate de la Couture Parisienne, in the store Noir Kennedy.
Marion Fan, the 22 years old short-haired from Taiwan explained when asked about their style -- "We just wanted to have a nautical theme of dress today -- we decided it yesterday". Along with Alpha Mo [is that right?], 21 years old from Beijing, it was great to see their enthusiasm & exuberance in fashion.

What was so evident [apart from the exceptional attention to detail, from Marion's glitter makeup to the plethora of over-sized accessories] was the partnership & friendship between them both.

Check out Marion's musings on her blog www.ms-eyes.blogspot.com. It's really interesting to see & hear how someone from a completely different culture see's fashion, music & street-culture in Europe, in particular London & Paris by really living & being a part of it.

Big thanks to Anouk_arts for the beautiful pictures. Check her out on Flickr.
http://www.flickr.com/photos/nouks_art/

ARE ALL THINGS DIGITAL FOR ME AT THE MOMENT?

Yeah, I've taken a sabbatical for a few weeks as I've been rushing headlong into my new world.
So that said, what's it looking like then:
DIGITAL DESIGN WORKSHOP
On the 19th of Sept, I worked with Afarai [Afaina de Jong], the organiser of the Cut & Paste digital tournament in Amsterdam.

We ran a 2 hours workshop with 6 talented 2D/3D & motion graphic digital designers from Amsterdam with 17 people from Nike -- the purpose to inspire them on how creative the digital realm IS & CAN be!

WORLD YOUTH STUDENT TRAVEL CONFERENCE [WYSTC] a bit wordy eh?
Then I swooped over to Manchester to give a talk on co-creation with the talented Steve Lee a senior designer from Prospect Design. His presentation delved into 'service innovation through digital experiences' -- it took a very consumer/human-centric point of view on design. Check out the site. It was moderated by Steve Lowy young UK entrepreneur of the year 2009 with his youth oriented Umi hotels. He encourages his guests to give as much feedback on their experience & his hotel is full of pretty young [working] things -- in common with the clientele -- they even promote talented young photographers!


The weirdest thing about the whole experience at the conference was first of all getting random Twitter requests from people who I then realised were AT the conference -- having them Tweet about you -- quoting you in their Tweets -- then reading the Tweets on the train to the airport, whilst overhearing 2 young Manch teenage girls talk about boys -- 'They're just rubbish anyway. They're from another planet" -- great insight!

Rushed back to Amsterdam to put together & present on Monday 5th October with Anouk from Intuitive Patterns, on the FUTURE OF DIGITAL. It was for the steering committee of the International Sport & Development Organisation. The premise was that -- as a platform to encourage the pursuit of sport for the empowerment of people -- & that they've spend a fortune on a website since 2007 -- they only have 680 members! We were there to inspire them on the potential of the social web...
Here's a link to a film you might like from Microsoft about how they see the web in 2019 -- I'll post the presentation soon.

Finally, I started & finished a presentation that I gave to the Global Benchmarking Group conference on Wednesday 7th October -- the room was full of data miners & market researchers -- my presentation was on YOUTH THE RECESSION & BRAND REACTION. But one of my favourites was from Levi's & what they're doing with tracking consumer shopping behaviour in store with devices, in collaboration with Envision Retail. we also saw their revamped website...nice.

Sooo, now you & I are up to speed. Everything seemed to be digitally related, even some of the references & case studies I gave at the Wednesday conference. So in the spirit of FREE digital sharing, I'll upload the presentations as soon as I can.

Lata

Mexico City Kids

It was my third day in Mexico City -- My first day to really walk its central streets -- as I would in any other city. It is supposed to be a bit dangerous here -- I heard stories about Express Kidnappings, but that'll be in another post.
Through the torrential rain that eventually broke -- the Ambercrombie & Fitch-styled young-uns -- straight outta Iberia -- with their thick, spiked-gelled hair, I found some gems, that looked inspired by London a couple of years ago. Check them out -- their boldness of colour, the plethora of it -- accessories & the graphic tees. It seems that though the world is a big place, it's refreshing to see that youthful exuberance reigns in the rain.

Baseline, BOSS & UKG

When's the last time you've been to a rave that -- your t-shirt doubles in weight because of your sweat -- that it clings your body & feels like it's been plucked -- damp -- from the dryer & thrown on you. When your legs are so sweaty that your jeans drag themselves down when you -- jump, jump, brraackkk -- when your hair shrinks & flops -- when you wake up the next morning, your legs aching from dancing.

Welcome to a Bassline & BOSS night at Amsterdam's famous Paradiso, where the multi-cultural Dammers stunned me with their love of UK subculture -- 2 Step, UKG, Grime, Funky House & DubStep --
With fingers as guns -- arms were raised in homage to the excellence of DJ's Melly Mel, Gomes & Steve Boomselecter, with Mo MC.

The rise & rise -- the splintering of subcultures -- into yet more subcultures, is fascinating to track, But even more so when they jump an ocean, sea or continent & transform itself. In Amsterdam UKG & more was appreciated by Moluccans dressed as if they had come straight out of Gran Torino -- or Straight Outta Compton -- hip hop heads with their over-graphic tees -- fashionistas with high heels & long legs [I'm seeing more high heels at 'street' club nights these days btw!] -- & casuals with jeans & plain v-neck tees.

But also how the digital world fuels the spread of it, & elements of it -- a case in point is a dance called the MIGRAiNE Skank by Nappa Man K. It's THE tune rght now, huge at rave's & clubs -- has an instruction youtube vid on how to Migraine Skank -- Has Ciara doing it & has Radio 1's Trevor Nelson asking fans to post themselves doing a Nelson skank!

Next time I'm in London, I need a volunteer to take me to a rave, to experience the style & dance origins -- a comparison needs to be made!

Placeholder Pics update

Yeah--I've hardly been a prolific blogger for the last couple of weeks...sorry!

For now, here's a lovely pic of Rashida & Vanessa who I saw at the G-Star Raw Rhythm Festival in Amsterdam a couple of weeks ago...I love the matched Adi outfit & the hazy b+w graphic tees!!

Oh--yeah the sneaks look good too--colourful creative!

CUTTING OFF THE SUPPLY

Whilst whiling the time away at Stanstead, waiting to get back to Amsterdam & it's small [okay--let's be generous & call it hyper-local] Fashion Week, I was searching for some sneaker blogs-- I have a few pairs to sell!

I came across a post, that made me despair for how a brand seems to have treat a FANATIC--This guy's story had a sadness that was poignant--a--'When Keeping it Real Goes Wrong--scenario.

This guy has operated Pumatalk for 4-5 years, respectfully declining Puma advertising offers & their offer's to buy it--wanting to stay indie [but now actually regretting not selling]--He used to have 10,000 visits a day that's now dropped to 500, & the reasons as he sees them?

"1. PUMA isn't producing any nice products
2. PUMA's sales has dropped
3. I haven't updated the blog or the photoblog in a while
4. PUMA hasn't sent me any Press Releases"

In a time when brands talk about building relationships with their consumers--Letting others spread their messages--Marketing WITH...this is an example of the worst type of reaction to someone saying no to you.

IF a brand has a fanatic that wants to stay independent, surely the least you can do is KEEP sending press releases & inviting him to events--why cut off the supply to your BIGGEST advocate?? Is it a case of 'Hell Hath No Fury like a Brand Scorned'?

For a brand which has 2 values of Openness & Entrepreneurship--At best it seems like spite & short-sightedness--at worst--Inconsistent--Things that consumers don't value.

BRICK TO BRIX

Had quite an ironic Sunday in London--a kinda car v bike scenario.
On Saturday night, after sinking a satisfying pint of Guiness in the Princess pub, near Old Street East London, my mate announced to us that he had entered a BMX race, Brick to Brix-- from Brick Lane to Brixton skate park!

The 150 riders lucky enough sign up in time for the race, were to set off at 1230. The first 100 to reach Elephant & Castle were then given a golden ticket to then continue on to Brixton. After letting us know in no uncertain terms that he would win--just one snag---he didn't have a bmx--spontaneity v pragmatism!

Anyway, the point of the post. We decided to drive to Elephant & Castle to see when the riders turned up....from red-light to red-light, from a blocked London road to another no entry sign & a couple of u-turns, we struggled through traffic to get from Elephant & Castle to Brixton, arriving 30 minutes after the winner had!

London's a far way off of making the streets safe for riders, but riders are making London their own anyway. From the Brick to Brix example of Bike Bombing, the explosion of Fixxies, Top Shop's collaboration with Cycodelic for a clothing collection and Bike Polo--it just needs the government to catch up with the people!