Focus on the individual.
I came across "Oh My God What Happened & What Should I do?" an example of how the spreading of information is less about just paying for it - though maybe you will be more inclined to read it if you did on one side :) & on the other I just spent €18 on Bret Easton Ellis' Imperial Bedrooms, which fell apart at the spine after 5 minutes of reading!! :(
It's an example of Innovative Thunder's clever way of giving you some 'free' digital marketing advice. Yes you can buy the book, but if you tweet about the book's existence for them, then you can download it as a pdf for free - just make sure you DO read it.
For those in the marketing business & with an ounce of digital-savvy, it's news is, well -- no news really -- but for those that don't this is a 2 hour read [there's lots of marketing -- big letters, black backgrounds...sound-bites & not much revelatory text, sorry] but it will make you feel comfortable that if you can just make that brain-change...embrace the attitude of change, then you'll be on your way!
How I wish the Ellis book had been free, because it certainly wasn't worth that much!
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