Over the last few years, we have been witness to a passing of the fashion torch, to another generation. That generation's leading protagonist, is Daryl van Wouw.
Tonight was the culmination of many years of stressful but creative work, Daryl striding the worlds of sport, blurred with streetwear, blurred with street-couture, for tonight; at 6pm [despite the local police trying to intervene], he opened his first store, on the Prinsengracht. [address to come! sorry!]
With his distinct headphone-clad head logo in Delftesque blue, on pristine-clean-white tiles, all over the store, which clashed beautifully with brightly coloured clothes & accessories, the fashionistas of Amsterdam, blocked the road, & the store interior, to catch the first looks at the store.
The highlight for me, was the first floor, where he put the clothes into lockers. I know, maybe a bit obvious, but it works in the context of the store.
As Daryl really starts to build his brand, this is one hell of a risky but bold start, from someone who continues to out himself out there.
Make sure when you visit Amsterdam, that you go & see the store. It's where you'll find the young hipsters, who especially in Amsterdam, manage to mix sport, street & fashion together...some MUCH better than others!
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